The Effect of Font Characteristics on Large Format Display

  • Phillip M. Garvey
  • Wei-Yin Eie
  • M Jennifer Klenna

Abstract

Objective: To assess the legibility of a large set of existing large format display fonts.
Background: The enormous selection of fonts allows for creative design; however, while there has been a lot of research on print and computer font legibility, only a limited number of large format display font studies have been conducted.
Method:  Sixty-four subjects from 19-87 years of age viewed 64 displays using 33 fonts shown on a computer monitor.  Viewing began at a very small size, which grew larger to simulate a driver or pedestrian approaching a sign.  Subjects attempted to read the displays at the smallest possible size.  Threshold legibility was determined for each font.
Results and Conclusions: Font selection can make a very big difference in the distance at which a display can be read; however, there are many fonts that have equivalent legibility.  Case can sometimes, but not always, have a large impact on display legibility, with uppercase often performing significantly better than lowercase.  The choice of serif versus sans-serif alone does not have an important effect on display legibility.  Age impaired sign reading ability, but not until the participants were over sixty.  Finally, fonts that share a family name (e.g., Times Bold versus Times New Roman) can have dramatically different legibility distances.
Application:  The results of this research can immediately and directly aid letter manufacturers, display designers, and display owners, as they now know how far away a large number of fonts can be read, and the impact of choosing one font style over another.
Published
Dec 30, 2016
How to Cite
GARVEY, Phillip M.; EIE, Wei-Yin; KLENNA, M Jennifer. The Effect of Font Characteristics on Large Format Display. Interdisciplinary Journal of Signage and Wayfinding, [S.l.], v. 1, n. 1, dec. 2016. ISSN 2470-9670. Available at: <https://ijsw.shareok.org/home/article/view/3>. Date accessed: 24 apr. 2018. doi: http://dx.doi.org/10.15763/issn.2470-9670.2016.v1.i1.a3.